Genre - I have decided to make music magazine that will focus on Hip Hop. I chose this because I'm the most familiar with this genre and I listen to alot of music from this genre. More specifically my magazine will cover the Beast Coast Movement, which is a sub genre of hip hop that falls under the "underground hip hop" section. I will also relate to some of my favorite artists that are more reco gnized.
Target Audience - My target audience will be teens who listen to this type of music and because Beast Coast Movement is strictly a east coast movement it will be the most popular in the NYC, however it is becoming more popular in other parts of America as well as London.
Name - I have not decided on which name I will use but it will relate to the music I'm talking about, it must be short and catchy. Some of my ideas include "Underground" this is because the type of music I'm talking about is underground hip hop. "Beats coast" it's a play on words with beast coast, beats relate to beast coast because most of the songs have catchy old school hip hop beats and finally "hipstory" this is because some of the beast coasts artists are viewed as "hipsters" as they don't want to follow the mainstream trends. The masthead will be in a big bold font that is a bright color most likely red
Focal Image - The main image will portray a artist doing something controversial to grab the attention of the audience. The model will be holding some sort of a weapon and looking like a criminal to make them appear as bad and anti social. I'd also want them to be wearing a panda balaclava like in the video "survival tactics" by Joey Bada$$ and Capital STEEZ. I'd also want my model to be dressed in the style like the one in the video.
Photography - It will be a extreme low shot of the model, to give the model a sense of authority and power, and although they are fairy new to the genre they will be looked up to, it will be a full body shot to show what the model is wearing.
Mise en scene- It will be located in a dark alleyway, preferably a tight one with not much space around the model. The model will be wearing a panda balaclava, and some american clothing, this might include an army camo jacket or a black baseball jacket, some black trousers and typically american basketball trainers such as Jordan's.
Sell lines - My sell lines would include articles based on Hip Hop, as well as occurrences associated with hip hop these would include gigs, tours, album reviews , events, upcoming dates, these sell lines will appeal to the target audience because they would be likely to look at them and want to see what is going because if they are willing to buy a magazine they will clearly be willing to buy other products associated with this genre.
Featured articles - these would include a interview with an artist, album reviews as well as information about the upcoming tours and albums. Also it will talk about any events that the artists have been involved in. This would include being featured in a song or a tv program.
Focus of the double page spread - An article about the beast coast movement, this includes most of the upcoming artists, and how it's different to the mainstream hip hop, there is many things to talk about, for example how beast coast started? what influenced it? etc.
Photography for double page spread - Much like most of the Beast Coast rappers which are made from fairly big groups of people I want to take a long shot of a group of singers, low angle shot which shows the superiority and power of the singers. they will all be doing something else and only some of them will be looking at the camera, to show that they are rebellious even to the conventions of magazines
